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Seven Steps to Optimize Your Welcome Message
The welcome message your subscribers receive when they opt in to your list should not be a formulaic afterthought - instead, make it an effective marketing tool that will jumpstart a relationship marketing program (ClickZ Experts, 12-Aug-2004) SPF: It's Not Just a Good Idea Sender Policy Framework (SPF) is one of several e-mail authentication schemes that have gained attention in recent months, and now Microsoft's decision to check SPF data for all messages arriving at Hotmail accounts means that you (as an e-mail marketer) need to know what it is and how it works (ClickZ Experts, 2-Aug-2004) Winning Subject Lines Examples of 10 highly-effective e-mail marketing subject lines, with a discussion of the principles that make each work so well (ClickZ Experts, 14-Jul-2004) The New Dial-Up Media Model: Pay-Per-Call The new Pay-Per-Call service introduced by Findwhat and Ingenio marries pay-per-click search marketing with telemarketing, and will appeal to fusinesses and local firms whose sales are drvien by inbound phone calls (ClickZ Experts, 10-Jun-2004) Desktop App Lifts Ski Resort Vail Resorts generated $200,000 in new revenue and a memorable brand experience with its SnowMate, a downloadable interactive desktop application that delivered ski area information and offers to users' PCs (ClickZ Experts, 13-May-2004) E-Mail That Goes Straight to Video Video e-mail provides a breakthrough approach in the saturated hospitality industry, as illustrated by this case study of an e-mail sequence targeted at meeting planners - achieved double the results of a companion direct-mail campaign (ClickZ Experts, 5-May-2004) Online Chat in Action Adding a live-chat sales representative to the landing page of a paid search campaign can lift your sales by 15 - 20 percent. It can also provide you with rich customer feedback to gauge how the campaign is working, with clues how to improve results (ClickZ Experts, 30-Apr-2004) FindWhat Integrates Miva Marketplace Online merchants using the Miva Marketplace component of the popular Miva Merchant store-building software suite can now integrate their product catalogs directly with paid search advertising and campaign management through pay-per-click ad service FindWhat (ECommerce-Guide, 20-Apr-2004) Climbing the E-Mail Relevancy Ladder The more relevant you can make each e-mail message to your opt-in list, the better response and conversion you will get. Use this down-to-eart approach to qualify and move your subscribers up the relevance scale, step by step (ClickZ Experts, 19-Apr-2004) Bootstrap Branding Down-to-earth brand development: branding isn't just a big-budget activity for the Nikes and Cokes of the world. You can play the branding game too, and win, with these 'sweat equity' branding techniques (MarketingProfs, 6-Apr-2004) |
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