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Ten Things I Hate in a Web Site
Design flaws to avoid if yo want visitors to percieve high quality in your product or service: obtrusive animation, excessive scrolling, long chunks of unbroken text, inconsistent navigation etc. (MarketingProfs, 5-Oct-2004) Online Product Merchandizing and Persuasive Momentum Detailed analysis of catalog sales pages for hiking boots, at 4 major online outlets (L.L.Bean, Campmor, Cabela's REI) illuminates design principles that contribute to an effective product listing that builds consumer confidence and sales (ClickZ Experts, 9-Jul-2004) Are You Sweating the Small Stuff? Design and copy details as seemingly minor as a single word, or a button color, can have a huge impact on the effectiveness of a web sales page - examples and anlysis of cases where small changes result in response swings of 25% - 60% (ClickZ Experts, 11-Jun-2004) The Secret of Managing a Successful Web Site To design and maintain an e-commerce site that really works, you need to know people better than they know themselves. Don't depend on Web site logs or surveys for the info you need, 'get out on the floor' and talk to your visitors to find out how they use your site (MarketingProfs, 4-May-2004) Fix Navigation to Improve Conversions, Part 3 Although site search is a key to effective navigation on any but the smallest e-commerce sites, you can also get good results by implementing additional useful aids such as site maps, effective 404 error pages, and breadcrumb navigation menus (ClickZ Experts, 30-Apr-2004) The Often-Overlooked Survey Surveys are a powerful way to gain a deeper understanding of your customers and what they want from you - here are 6 key tips for using surveys to best advantage at your site (ClickZ Experts, 15-Apr-2004) Is Your Site Getting the Credit It Deserves? Part 2 Your Web site also creates return on investment through indirect value, including referrals, offline sales, and customer satisfaction. Here are tips for tracking and measuring these returns (ClickZ Experts, 13-Apr-2004) Is Your Site Getting the Credit It Deserves? Part 1 Do you know the true value of your Web site? Consider all the different ways your Web site impacts your bottom line, and start calculating that impact in hard cash (ClickZ Experts, 30-Mar-2004) |
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